Dove - Evolution Commercial (higher quality)
BackReginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove.
Credits:
Agency: Ogilvy & Mather, Toronto
Co-CCOs: Nancy Vonk & Janet Kestin
ACD/Writer/Art Director: Tim Piper
Production Company: Reginald Pike
Director: Yael Staav
Music: Vapor Music, Toronto
Channel: Howto & Style
Uploaded: October 15, 2006 at 9:17 pm
Author: zephoria
Length: 00:01:14
Rating: 4.83
Views: 1772791
Tags: selfesteem gender fashion image beauty commercial model girls makeup cool
Video Comments:
MastaRikta (November 19, 2008 at 1:22 am)
meh
PianosInMySoul (November 18, 2008 at 9:29 pm)
it's sad this is how we expect beauty to be, isnt it? what happened to, a smile, and a personality?
thehappybunnypirate (November 17, 2008 at 11:29 pm)
meh....Dove promotion attempts have little to do with the bigger picture. Sure they're trying to promote themselves as a "self-esteem sensitive" company, but they were not the first to call people out on photo manipulation and the certainly won't be the last. Check out the Photoshop Disasters blog, you'd be surprised how many photoshop trainwrecks are being published by reputable and well-established sources.
Mudkip30 (November 17, 2008 at 10:56 pm)
Hmm... She kinda does look weird at the end! So buying Dove products will make you look good.
thehappybunnypirate (November 17, 2008 at 9:46 pm)
She looks like a bug-eyed freak at the end. I'm an art student and I spend 20 or more hours a week look at real art models and I promise you humans do not actually look like that. This is Dove's point exactly. You're so used to seeing this crap that you can't even tell what real human anatomy is any more.
ubergeek9 (November 17, 2008 at 5:58 pm)
Good message!
Athmel (November 17, 2008 at 2:49 am)
I was being sarcastic, personally I prefer the one at the beginning.
Also, excuse the gibberish in that comment.
Also, excuse the gibberish in that comment.
Mudkip30 (November 17, 2008 at 2:35 am)
LOL! WTF are you on? She looks way better at the end...
Athmel (November 17, 2008 at 1:42 am)
Mudkip, this is an intellectual video. You were SUPPOSED to say she way she was beautiful at the start or MORE beautiful if you're feeling muy PC.
Get with the group think plz. Personal opinion has no place here. thx, bye.
Get with the group think plz. Personal opinion has no place here. thx, bye.
Athmel (November 17, 2008 at 1:37 am)
Eh, I find shallow people more interesting, what you see is what you get, as oppossed to 'deep' people who pretend to be intellectuals.
I find your words interesting, however I hesitate to believe you don't ever refer to people you find attractive to be 'hawt'.
I find your words interesting, however I hesitate to believe you don't ever refer to people you find attractive to be 'hawt'.
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